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Internet meme

Screenshots from a Harlem Shake video, showing the characteristic static bound cut from one dancer to a wild trip the light fantastic party after the vocal'due south drop.[1]

The Harlem Shake is an Internet meme in the form of a video in which a group of people dance to a short excerpt from the song "Harlem Shake". Equally a meme, the video was replicated past many people, using the aforementioned concept, which led to information technology becoming viral in early Feb 2013,[2] with thousands of "Harlem Shake" videos being made and uploaded to YouTube every twenty-four hour period at the height of its popularity.[3]

Despite its name, the meme does not actually involve participants performing the original Harlem Milk shake trip the light fantastic, a street and hip hop dance that originated in 1980s Harlem, New York Metropolis; rather, the meme commonly features participants performing flailing or convulsive movements.[4] [5] The meme form was established in a video uploaded on Feb 2, 2013, past YouTube personality George Miller on his DizastaMusic channel. The video featured the character "Pink Guy" from The Filthy Frank Show entitled "Filthy Compilation #6 - Smell My Fingers",[6] [7] [8] which featured a section where several costumed people danced to the vocal "Harlem Shake" by Baauer.[9] The video opens with the outset use of the Harlem Shake meme,[3] [6] and started a viral trend of people uploading their ain "Harlem Milkshake" videos to YouTube.[x]

Concept [edit]

The videos normally last almost xxx seconds and feature an excerpt of the 2012 song "Harlem Shake" by American music producer and DJ Baauer. Baauer's song starts with a xv-second intro, a bass drib, then 15 seconds with the bass, and a lion roar at the end of the first 30 seconds. Usually, a video begins with one person (often helmeted or masked) dancing to the song alone for xv seconds, surrounded past other people not paying attending or seemingly unaware of the dancing individual. When the bass drops, the video cuts to the entire group dancing for the rest of the video. The dancing style should not be confused with the original Harlem Shake trip the light fantastic toe.[4] [11] Additionally, in the second half of the video, people often wear either a minimum of wearing apparel or outlandish outfits or costumes while wielding strange props.[12] [13] Typically, but not always, the video will cease by converting to ho-hum motion on the feline growl.

Success [edit]

This success of the videos was in part attributed to the anticipation of the breakout moment and short length, making them very accessible to watch.[14] The Washington Postal service explained the meme'due south instant virality by referring to the jump cuts, hypnotic crush, quick setups, and one-half minute routines.[fifteen]

The Harlem Shake is technically very like shooting fish in a barrel for fans to reproduce, every bit it consists of a single locked photographic camera shot and ane spring cut. Withal, the simplicity of the concept allows fans considerable scope in creating their own distinctive variant and making their mark, while retaining the bones elements. In its simplest form, information technology could be fabricated with but i person;[sixteen] a more sophisticated version might even involve a crowded stadium. Moreover, at that place is a level playing field for celebrities and fans alike, with no guarantee of success for either group. There is a potent vein of humour running through each video that is not dependent on linguistic communication, farther increasing its potential to spread virally.[17] [18] [19] [20]

History [edit]

Creation [edit]

The "Harlem Milk shake" was outset featured as the opening segment in a video by Japanese comedians George Miller and Sonya Fetina, nether the moniker of YouTube user "DizastaMusic".[21] Five teenagers from Commonwealth of australia, using the name TheSunnyCoastSkate, replicated this segment in their own video, which chop-chop gained popularity.[three] [8] Every bit more people replicated the original video and uploaded their own versions to YouTube, Harlem Milk shake rapidly became an Internet meme.[3] [22]

Viral spread [edit]

Google search interest for "Harlem Milk shake" February–April 2013

Cambridge, UK; images of one of 4000 videos a day uploaded at the peak of the meme'south popularity.

On February 10, 2013, the upload rate of Harlem Milk shake videos reached 4,000 per twenty-four hours, or i every 21.vi seconds.[23] As of Feb 11, near 12,000 versions of the popular Internet meme had been uploaded to YouTube, garnering over 44 million unique views. By February 15, about twoscore,000 Harlem Shake spinoff videos had been uploaded, generating over 700 1000000 views.[three] [24]

Harlem Milkshake hit the i billion view marker on March 24, 2013, but forty days after its starting time upload, co-ordinate to Visible Measures. From the day when the first video was uploaded until it hit 1 billion views, the videos were accumulating an average of more than xx million views a twenty-four hours. The time it took for Harlem Shake to hit 1 billion views is half the time "Gangnam Way" took to hit 1 billion views and most a sixth of the fourth dimension that information technology took "Call Me Mayhap".[ dubious – talk over ] [ clarification needed ] On April 4, Harlem Shake had i.21 billion views.[25]

Baauer's single reached #1 on the iTunes America nautical chart and #2 on iTunes in the United kingdom of great britain and northern ireland and Australia on Feb 15, 2013.[26]

Its popularity has spread in many countries, including the U.s., the United kingdom of great britain and northern ireland, Canada, Australia, Germany, Russian federation, and much of Europe,[9] [27] China,[28] [29] India,[thirty] [31] Latin America,[32] the United Arab Emirates,[33] and Jamaica.[34]

The Guinness World Record for the largest crowd doing the Harlem shake was created in 2013 with a crowd of 3,444 people taking part. Matt and Kim organised the tape, it was performed at the Rensselaer Polytechnic Institute's Houston Field House arena in Troy, New York on 11 February 2013.[35]

Legacy [edit]

The unexpected success of Harlem Shake caused Billboard to bring forward its plans, post-obit two years of discussions, to incorporate information on YouTube views equally ane of iii metrics used to summate the influential Billboard Hot 100 chart. This marked an important recognition that YouTube at present plays a vital role in shaping cultural trends, defining hit songs ahead of radio programmers.[36] [37]

In consequence of this significant modify, Baauer's "Harlem Milk shake" made its debut at No. i on the Billboard Hot 100 on February 21, 2013. Without the change the song would merely accept debuted in the Top 15.[38] [39] In the year-end chart on that same year, "Harlem Shake" became the 4th best vocal of 2013, behind "Radioactive" by Imagine Dragons. This makes it the only song to become an cyberspace meme to hit the top ten on the Billboard year-stop chart through the 2010s.

The success of Harlem Milkshake also highlights a modify of direction for music rights holders. With the exception of a takedown notice issued when artist Azealia Banks tried to upload her own version of the track,[forty] Baauer and his label, Mad Decent records, instead made utilize of YouTube's Content ID database to assert copyright over the fan-made videos and merits a proportion of advertising revenue in respect of each one.[9] [forty]

The grassroots, lesser-upward Harlem Shake has been described as a symbiotic viral meme,[19] where open culture and business coexist.[twoscore] The brusk length of the video, 31 seconds in most cases, impacts directly on the duration of advertisement that can precede information technology, which in plow limits advertising revenue.[41] [42] [43]

In addition, the comparatively short life cycle of this kind of video meme means that by the time a traditional advertisement bureau or brand has put together its response to a electric current tendency, it is likely that the trend will have long since peaked.[44]

Reception [edit]

Initial response [edit]

Numerous commenters have compared the Harlem Shake to "Gangnam Style".[45] But the concern magazine Forbes pointed out that unlike "Gangnam Style" and other notable hits from 2012, Harlem Shake is more of a meme, since a broad variety of groups and individuals accept uploaded variants of the dance.[46]

Martin Talbot, managing managing director of The Official Charts Company in the United kingdom, described "Harlem Shake" every bit a "phenomenon", the outset ever "crowd sourced video" to significantly drive sales of a vocal. Previously, as happened with "Gangnam Style", there was e'er an initial video created by an artist which would start a trip the light fantastic toe craze that was subsequently adopted by fans.[18]

Harlem'southward reaction [edit]

In that location were reports that Harlem residents were upset because of the trip the light fantastic called "Harlem shake" in the meme videos non being the real Harlem milkshake. Many felt that people in the videos were "disrespecting" the real dance and making the whole neighborhood of Harlem "look bad". On the other hand, some Harlem milk shake dancers expressed the hopes of the Harlem shake dance making a comeback, condign popular all over again equally a result of the sudden exposure it got.[47] [48] [49]

Projected lifespan [edit]

The Atlantic magazine declared the "meme murder[ed]" when the mainstream Today television program broadcast their version of the Harlem Shake on February 13.[13]

The Los Angeles Times cited a number of reasons why information technology felt the meme was nearing its elevation, including what information technology described as an "extravagant" departure from the meme's apprehensive origins, adoption by a very broad demographic including the elderly, choreographed corporate versions by ad agencies and marketing departments, credible boredom of video participants, and significant departures from the original formula, such equally the employ of multiple photographic camera angles and visual effects.[1]

Afterward numerous companies and startups began uploading their own Harlem Shake videos for what appeared to be promotional purposes, the business magazine Forbes advised them to produce their own original content instead of variants of the same video. It stated that there were too many versions already on YouTube, and that such publicity efforts could become "lost amidst all the dissonance."[46]

Similarly, Ad Age begged advertisement agencies not to "attempt to surf on the now-crashed viral wave."[fifty] Ad Age later identified threescore advertising agencies exploiting the meme, calling information technology "played-out" after Pepsico released a Harlem Shake video featuring dancing soft drinks. Gabrielle Levy of UPI chosen the Pepsi ad "a bridge too far," noting that low production values had been "part of the charm" of the meme. Fourth dimension asked, "do y'all really want to open a can of soda after information technology'southward done the Harlem Milk shake?"[44] [51] [52]

A KQED blog declared on Feb xix that the phenomenon had "jumped the shark" later on heavy exposure in the mass media and a plethora of "forced and forgettable" efforts.[53]

On March four, YTD YouTube Downloader created a mail service mortem infographic looking back on the craze. The infographic highlights several shocking data points, such as the fact that the globe spent roughly 2,782 years watching Harlem Shake videos in 1 month.[54]

Notable performances [edit]

Various groups that shot videos of themselves doing the Harlem Milkshake included the staff of Late Night with Jimmy Fallon,[55] a squadron of the Norwegian Army;[56] basketball players from the Dallas Mavericks,[1] and the Miami Heat[57] [58] whose version was called peradventure "the best ... [o]r at least the most irreverent" past Matt Eppers of USA Today;[59] IMG Academy American football game players,[threescore] the Nebraska Cornhuskers football[61] team and LSU Tigers football team,[62] the Canterbury Crusaders[63] and Auckland Blues rugby matrimony sides,[64] [65] football clubs from Manchester City,[66] [67] Swansea City,[68] Fulham,[69] Juventus,[70] Crystal Palace,[71] and SC Cambuur,[72] the colleagues of CNN newsanchor Anderson Cooper, the concluding of whom received a Twitter shout-out from Baauer himself.[thirteen] Cooper showed video of his staff performing the dance, while declaring himself "horrified" and "uncomfortable" near information technology.[73] Other participants in the craze included the University of Georgia swim team, whose video received at least 38 million views,[74] [26] music producer and international DJ Markus Schulz,[75] "a senior community,"[76] NASCAR drivers Jeff Gordon[77] and Jimmie Johnson,[78] musicians Matt & Kim,[56] musician Azealia Banks,[79] [lxxx] [81] [82] the staff of The Daily Show,[83] Ryan Seacrest, Stephen Colbert,[xv] [84] [85] Rhett & Link,[86] members of the WWE,[87] EastEnders actors Himesh Patel and Ricky Norwood[88] and Playboy Playmates.[89]

A video titled Harlem Shake (Grandma Edition), in which a man and his ii octogenarian grandmothers dance, received over a million views online within three days. It was broadcast on the Today show and CNN.[90] [91]

On February 20, 2013, the bandage of American reality goggle box series Splash including Kareem Abdul-Jabbar, Katherine Webb, Ndamukong Suh and Louie Anderson also uploaded a video of them dancing on the clip.[92] The same day, Australian singer Cody Simpson uploaded a video of his coiffure and him doing the Harlem Shake in his tour coach.[93]

On Valentine'south Day (February fourteen), developers at Moovweb released an open source bookmarklet that replicated the Harlem Shake online past making the items on any spider web page move.[94] [95] [96] Presently after YouTube made its own version of the Harlem Shake by making the interface of the folio shake when the user searches for "do the Harlem Shake".[97] [98]

On February 22 in Tel Aviv, 70,000 people danced during a "pre-Purim street party."[99] [100]

On March 1, 2013, Fox uploaded the "Homer Shake" on YouTube, an blithe video where members of the Simpson family danced to the eponymous vocal.[101] It was the couch gag for the "Gorgeous Grampa" episode.[ citation needed ]

On March 3, 2013, Sony Pictures Blitheness uploaded "The Cloudy 2 Shuffle" on YouTube, an animated video where characters from Cloudy with a Chance of Meatballs 2 danced to the eponymous song.[102]

The March nine, 2013, episode of Saturday Nighttime Live substituted "con los terroristas" with "tofu burritos" and "do the Harlem shake" with "drink a vegan shake." Justin Timberlake appeared equally his street performer character, dressed equally a block of tofu.[103] [104]

On March 18, 2013, the bandage of the Armenian Goggle box serial Kargin Serial uploaded their Harlem Shake on YouTube.[105]

On March 23, 2013, Nickelodeon did their own version of the Harlem Milkshake at the Kids' Choice Awards, which was called the Kids' Pick Shake.

At the Hong Kong Sevens rugby tournament in March 2013, an entire stand up of spectators took part in a Harlem Milkshake.[106]

The TV serial Supernatural, starring Jared Padalecki and Jensen Ackles, did its own Harlem Shake version. It began with a normal shot of Jensen, dancing randomly, with Jared on his telephone backside him, seemingly unaware.[107]

The Harlem Shake was also performed in "Sweet Dreams," the nineteenth episode of the fourth flavour of the Fob TV series Glee. The dance was performed by fictional students at the University of Lima, while Finn (Cory Monteith) monologues about life at college. "Harlem Milkshake" is listed as a featured song in the episode, as it was not covered by the cast or released on a single or soundtrack album.

Performances with unforeseen consequences [edit]

In February 2013, a New York boys' ice hockey team was forced to forfeit a first-round playoff game as a outcome of a Harlem Milk shake video uploaded to YouTube. The team's video, shot in a locker room, depicts scantily clad team members, notably, 1 thespian wearing nothing but a sock.[108] [109] [110]

2 Israeli soldiers received prison sentences, and one was also relieved of his control, afterward they posted a video of soldiers performing the Harlem Shake effectually a cannon, even though they were reported to have notified their commanders of the project, taken intendance to ensure that no sensitive armed forces equipment was shown, and sought approval for the finished video. The video was reported to have received a generally positive reaction from mainstream Israeli media and online.[111] [112]

In Russia, police force arrested v people afterward they uploaded a video of themselves doing the Harlem Shake on a war memorial, an army tank from World State of war Ii.[113] [114] [115]

A group of upward to 15 miners in Australia were fired for breaching safety rules later uploading a video where they performed the Harlem Shake underground.[116] [117]

A Harlem Milk shake video was filmed by a group of Colorado College students and team players of the college's athletic team on a Frontier Airlines flight spring for San Diego from Colorado. The students and team players were flight for a tournament in San Diego. After the video was uploaded on February xv, 2013, information technology gained media attending, causing the U.Due south. Federal Aviation Assistants to launch an investigation. Three of the higher students, who organized the event, said in an interview that the flight attendants and the purser approved their permission earlier the functioning began, saying information technology was a great idea and the participating passengers also found it fun. The case was finally solved when a spokesperson for the airline said that "all condom measures were strictly enforced and followed and that the seat belt sign was turned off during the course of filming".[118] [119]

In a controversial movement, a educatee at St Hilda's Higher, Oxford in the Britain lost her temporary job every bit a part-time library invigilator and pupil organisers were fined after a Harlem Milkshake video was filmed in the college library.[120] By way of dissimilarity, Professor Roger Ainsworth, Master of St Catherine's Higher, Oxford, praised his students for their version of the meme, which he described equally "the best example of the genre, at least in the Uk".[121] [122]

A religious pedagogy instructor at Caldicot Comprehensive School in the U.k. was suspended after a Harlem Shake video was posted online which allegedly showed him dancing with a lifesize cardboard effigy of Pope Benedict Xvi. According to Monmouthshire council the teacher may take behaved in an "unacceptable manner".[123] [124] [125]

The Washington Post reported that according to the National Coalition against Censorship, about 100 students across the U.s. have been suspended for participating in various versions of the Harlem Shake Meme. NCAC Director Joan Bertin referred to the suspensions as "a rather disproportionate response past educators" to what she described as "teenage hijinks".[126] [127]

As a political argument [edit]

At the end of Feb 2013, hundreds of protesters chanted "Leave! Leave!" as they performed the Harlem Shake exterior the headquarters of Egypt'due south President Mohamed Morsi. In a separate incident, people were filmed doing the Harlem Shake in forepart of the pyramids. Four pharmaceutical students had been arrested the previous week for breaching decency laws past performing the dance in their underwear.[128] [129]

In Tunisia, after students in a wealthy suburb of Tunis filmed a Harlem Shake video in which they parodied Salafists and Gulf Emirs, the school manager was suspended past the Ministry of Education. The resulting backlash saw the Ministry's website hacked by activists, and according to some reports there were scuffles between Salafists and students wishing to perform the dance elsewhere in the country.[128] [129] [130] [131]

In the U.s., then-Senate Minority Leader Mitch McConnell's re-election team uploaded their ain Harlem Shake video every bit part of his campaign to win a sixth term in the chamber in the 2014 midterm elections.[132] [133]

In the aforementioned land on December xiv, 2017, conservative site The Daily Caller uploaded a video titled 'PSA from Chairman of the FCC Ajit Pai' in the wake of the FCC's decision to repeal the cyberspace neutrality policy, which received severe backfire upon upload.[134] The video features Pai condescendingly acting out diverse things that can withal 'be done on the Internet', incorporating the Harlem Shake into a segment at the end of information technology. Yet, for the get-go time in the history of the usage of the meme, Baauer and eventually the record label he is signed to, Mad Decent, took legal activeness confronting Pai for unauthorized use of his music.[135]

See too [edit]

  • List of Internet phenomena

References [edit]

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External links [edit]

  • The Harlem Shake v1 (TSCS original) – video by The Sunny Coast Skate from Feb ii, 2013, that created the art course of the meme
  • Filthy Compilation #6 – Smell my Fingers – video past Filthy Frank from Jan xxx, 2013, featuring a "Harlem Milkshake" segment
  • Top Harlem Shakes playlist past YouTube Trends
  • YouTube does the Harlem Milkshake

robertsofas1984.blogspot.com

Source: https://en.wikipedia.org/wiki/Harlem_Shake_(meme)

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